Persuasive writing sets out to change how a reader thinks or what they do. This unit covers the core techniques Cambridge examiners look for and how to use them for real effect, not just to tick a box.
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What persuasion is for
Persuasive writing aims to convince the reader to agree with a viewpoint or take an action.
It appears in speeches, articles, letters, adverts and campaign leaflets.
A clear point of view runs through the whole piece from start to finish.
Every technique should serve the argument, not just decorate it.
Check you've got it
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1. The line 'Would you really stand by and do nothing?' is an example of which technique?
2. 'We must act now. We must act together. We must act for our children.' This mainly uses which technique?
3. What is the main purpose of emotive language in persuasive writing?
4. 'You can make a difference today.' Which technique does this use?
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